In a survey done
- July 29th, 2010
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In a survey done by RightNow Technologies, customers most often cited poor customer service as the reason they left. But companies believed that price was the biggest reason customers left. That shows that many companies are making bad guesses about what customers think is important. Find out what your customers think. Send a satisfaction survey to your top customers. Encourage them to give honest opinions about your products and services. You might be surprised by the answers you get!
3. Give special attention to your best customers. It?s true: you?ll get 80% of your business from 20% of your customers. Get to know these customers: their business, their people, their future plans. Acknowledge when these companies win awards, or achieve industry milestones. The extra effort you put in will cement your relationship, and pay off in continued business.
4. Communicate clearly. Few things are more frustrating for customers than not being able to find information about your products or services.
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